SkinVision is the leading mobile solution to monitor, track and understand your skin health.

I've been working with SkinVision from 2014 to 2016 as Community Builder, advancing to Digital Marketing specialist contributing to building the brand and expanding the user base.

www.skinvision.com

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User acquisition

Ran both organic and paid campaigns in social media (Facebook, Google, Twitter, Linkedin) to reach the community growth objectives.
Results:

• Over 400 000 new users in the app
• Increased in-app purchase rate from 0,5% to approximately 2%

Community Management

Through content around skin health and support towards users I helped grow the interaction within the community as well as started the ambassador program.
Results:

• Increased email open rate from 18% to approximately 25%
• Built community of 40 000 social media fans

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Research & user input

Through the interaction with users I constantly gathered insights which were then fed back into further development of the app and our marketing efforts.
Results:

• Increased download to sign up conversion by 15%
• Increased the use of archiving feature by 25%