Impact Hub Amsterdam

In the autumn of 2013 I worked with the Hub Amsterdam on the rebranding process that would lead to renaming it Impact Hub Amsterdam, a change in direction that would better reflect the goal of the organisation:

​Help social entrepreneurs scale their business.

#HelloImpact

Through the #HelloImpact campaign we communicated both to existing community and to potential Hub members about the new direction.
We conducted interviews with social entrepreneur members and helped broadcast their story.

Crowdfunding campaign

This was a build up to creating the Impactmaker's fund, a successful crowdfunding campaign we ran on Oneplanetcrowd platform that not only reached its 10 000 euro goal but surpassed it, raising 15 000 to sponsor impact entrepreneurs.

Results:

• 150% of crowdfunding campaign goal
• Raised more than 6000 members in the Facebook community of Impact Hub Amsterdam
• Countless shares and new connections made for the Hub